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Research papers

Bringing the TV meters to the Gulf

The paper is divided in seven sections. The first section describes in brief the background of the UAE TV Meter System's implementation, outlining the size and the criteria followed in structuring the panel, as well as the period over which the...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Fady Rizkallah
January 1, 1994
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Citation

Rizkallah, F. (1994a, January 01). Bringing the TV meters to the Gulf. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-the-tv-meters-to-the-gulf


Research papers

Experience of bringing multinational companies on shore

Unilever markets over 1000 brands of packaged consumer goods in seventy five countries. This activity accounts for three quarters of its global sales. Its well-tried market development strategy has been systematically applied to the Arabian Peninsula...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: R. Gopalakrishnan
Company: Unilever
January 1, 1994
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Citation

Gopalakrishnan, R. (1994a, January 01). Experience of bringing multinational companies on shore. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-of-bringing-multinational-companies-on-shore


Research papers

Testing fragrances for personal products in the Middle East

In the Middle East, consumer testing of fragrances for personal products poses all of the same methodological problems as in other parts of the world, plus some particular problems having to do with the place of perfume in Moslem culture. The...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Ivor Shalofsky
January 1, 1994
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Citation

Shalofsky, I. (1994a, January 01). Testing fragrances for personal products in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-fragrances-for-personal-products-in-the-middle-east


Research papers

Advertising consumption in the Middle East

Advertising research in the Middle East is often literal and frequently promotes the production of safe, literal TV commercials. But is the Middle East consumer really so literal? Or so under-estimated? By means of investigating the relationship...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Gordon Milne, Ian Maggs
January 1, 1994
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Citation

Milne and Maggs (1994a, January 01). Advertising consumption in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east


Research papers

How to get quality qualitative research

This paper is an abridged and slightly updated version of a paper that I gave in Rome in 1993. It is a critical account of our experience of qualitative research in the developing countries of the world, especially in the Middle East, which has led...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tom O'Dwyer
Company: Unilever
January 1, 1994
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Citation

O'Dwyer, T. (1994a, January 01). How to get quality qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-get-quality-qualitative-research


Research papers

The application of retail audit information in the Middle East

This paper describes how standard Retail Audit data can be enhanced "Management Information". The dynamism seen in the F.M.C.G's in the Middle East markets over the past two years with the explosive launch of new brands has focused the emphasis of...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Tony Antoniou
January 1, 1994
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Citation

Antoniou, T. (1994a, January 01). The application of retail audit information in the Middle East . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-retail-audit-information-in-the-middle-east-


Research papers

The peace accord and its effects on consumer markets in the region

Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mustapha Assad
January 1, 1994
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Citation

Assad, M. (1994a, January 01). The peace accord and its effects on consumer markets in the region. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-peace-accord-and-its-effects-on-consumer-markets-in-the-region


Research papers

Sampling Jordan

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mark Eggerman
Company: British Broadcasting Corporation (BBC)
January 1, 1994
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Citation

Eggerman, M. (1994a, January 01). Sampling Jordan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-jordan-


Research papers

The adaptation and implementation of market modelling techniques for the Middle East

Market modelling techniques are at the leading edge of market research technology, an increasingly important part of the technical armoury of marketing companies around the world. 'They cover a wide range of applications: from pricing research and...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Bryan Morrice
January 1, 1994
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Citation

Morrice, B. (1994a, January 01). The adaptation and implementation of market modelling techniques for the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-adaptation-and-implementation-of-market-modelling-techniques-for-the-middle-east